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| Format | Book Chapter |
|---|---|
| Author, Analytic | Moehle, Vieregge, Linda |
| Title, Analytic | 'Germanizing' commercial America |
| Author, Monographic | Salmons, Joseph C. |
| Title, Monographic | The German language in America, 1683-1991 |
| Place of Publication | Madison, Wisconsin |
| Publisher | Max Kade Institute for German-American Studies, UW-Madison |
| Date of Publication | 1993 |
| Location in Work | 213-224 |
| Series Editor | Geitz, Henry |
| Series Title | Studies of the Max Kade Institute for German-American Studies |
| Abstract | This paper deals with the German language perpetuated by a specific group, yet not a group defined by ethnicity, religion, or region. This paper deals specifically with the German language and culture used and promoted by groups with nation-wide commercial interests in America. Commercialism and consumerism provide a favorable environment for the widespread reception and perpetuation of the German language and culture. While some elements of the German language's phonetic, morphological, and orthographic idiosyncracies seem to be naturally attractive to the general American public, their reception is influenced greatly by image and popularity as well. These latter factors, in turn, are largely determined by the acceptability of certain stereotypes connected with current social and economic world trends |
| Call Number | MKI PF 5925 G47 1993 |
| MKI Terms | Language, German (US) -- Dialects/ Language, German (US) -- Social aspects/ Sociolinguistics/Dialects |