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| Format | Journal Article |
|---|---|
| Author, Analytic | Spiekermann, Uwe |
| Title, Analytic | Marketing Milwaukee: Schlitz and the Making of a National Beer Brand, 1880-1940 |
| Journal Title | Bulletin of the German Historical Institute |
| Date of Publication | Fall 2013 |
| Issue ID | 53 |
| Location in Work | 56-67, ill. |
| Abstract | Examines how the marketing strategies of the Schlitz Brewing Company both before, during, and after the Prohibition era. |
| Call Number | MKI Periodicals |
| MKI Terms | German Americans -- Wisconsin/ Milwaukee (Wis.)/ Breweries/ Business & Industry/ Prohibition |